April 1 - Soul Chain overview

Day one of the Soul Chain project started with further analysis of boutique websites and initial breaking-down of the Soul Chain website itself. Below is highlights of our analysis of the Soul Chain website and potential needs/changes. Most of the potentials changes addressed today will

CURRENT WEBSITE: http://www.soulchainboutique.com/

Breakdown of Soul Chain

PAGES
• HOME
• SHOPPING CHART
• ABOUT US
• OTHER LINKS
• PRODUCTS
• CUSTOM DESIGNS
• Ordering
• Reseller (Wholesale)
• Customer Testimonials
• Contact Us
• Mailing List ==> How big?

WEBSITE HAS:
• Shopping cart

NEEDS / CHANGES FOR WEBSITE
• Center container on home page
• No link for shopping cart ==> should be an icon in the right corner of website
• Rollover image links for ABOUT US, OTHER LINKS, PRODUCTS and CUSTOM DESIGNS
• Merge CUSTOM PRODUCTS under PRODUCTS
• Merge MAILING LIST under CONTACT US
• PRODUCTS page ==> rollover images
• Tag line links home unnecessary
• Giant Search Box vs Small search box at bottom?
• Shopping Cart at bottom of page?
• Website needs a theme ==> what is it? Retro? unique? handmade feel?
• LOGO ==> come up with mock-ups for client ==> type-based!!!!
-discuss with client about her vision
-want to be flexible w/ client; build around her intended vision
• photos ==> scarves on dress forms?
• restructure sidebar

POTENTIAL THEME
• Clothes line (accessories)
• Yarn font (decorative font)
• Handcrafted feel

QUESTIONS TO ADDRESS WITH CLIENT
• How long using logo?
• Interested in exploring other logos?
• We have to recreate it ==> finding the exact typeface
• Consistency for website (photos, theme, logo)
• Emphasize your products
• Gallery vs. shopping cart
• Bringing out textures in fashion pieces for website background

RESOURCEFUL WEBSITES FOR INSPIRATION
• Lille boutique (Portland, OR) - www.lilleboutique.com/
• Elyse Allen Textiles - http://www.elyseallentextiles.com/
• Close Knit Portland - http://closeknitportland.com/about