Soul Chain Client Profile

After meeting with Mona McDonald today, Team C has compiled a client profile of Soul Chain boutique.

CLIENT PROFILE

BUSINESS NAME: Soul Chain Boutique (as of today's meeting, Mona is dropping "boutique" from the name)
BUSINESS OWNER: Mona McDonald
BUSINESS ADDRESS: 146 NE 146th Place, Portland OR 97230

PHONE: 503.243.5060
EMAIL: Mcdonald3315@comcast.net
WEB: www.soulchainboutique.com

OVERVIEW

PRODUCTS / SERVICES: fashion line of hand made and knit machine apparel, home decor and accessories.
TARGET AUDIENCE: Women ages 19-50

PHILOSOPHY / MISSION: Soul Chain's mission is to provide high quality, original hand crochet/knit machine clothing, home decor, and accessories and to provide superior quality and service to our customers at comparable prices.

YEARS IN BUSINESS: 8 years (since 2001)

COMPETITIVE ADVANTAGE: Local small business, clothing and accessories appeals to women of all ages, active in trade shows, wholesaler (works with businesses), items are individually crafted and designed; garments and home decor all made from the finest fibers imported from every corner of the world.

BUSINESS OBSTACLES: limited budget, existing website not used effectively (as online sales tool) not well-known as other boutiques, no actual physical "shop" (Mona works out of her house?).

EMPLOYEES: Mona is the sole operator/employee of Soul Chain boutique.

PRIMARY MESSAGE: to provide high quality, original hand crochet/knit machine clothing, home decor, and accessories.

EXISTING MARKETING MATERIALS: Website

PROPOSED DELIVERABLES: Website, entry on Yelp?, presence on Twitter?

RESEARCH

LOCAL COMPETITION: Lille Boutique Lingerie - www.lilleboutique.com/

NATIONAL COMPETITION: Elyse Allen Textiles - http://www.elyseallentextiles.com/

TECHNOLOGY OVERVIEW
• Soul Chain needs more exposure; ways to drive traffic to website
• Search engine
• Analytics (tracking website traffic, etc)
• Presence on social networking sites like Yelp! Portland and Twitter could increase awareness—and traffic—to Soul Chain boutique.

CONTENT RECOMMENDATION
• more elegant gallery feeling/design and less-Amazon.com like
• edit & compact links into four to five general link categories
• new photos for website
• put products on website IN ORDER OF COLLECTIONS (Mona's intended goal)

BUDGET: Mock budget

CLIENT PRESENTATION DATE: first week of June or earlier

DELIVERABLE DATES:
Client - TBD
Designer / Developer - TBD

SITEMAP CREATION: Coming next class! (Wed. April 8)

SITE CONCEPT & GOALS
• make Soul Chain website more inviting, elegant and professional-looking
• increase web presence for Soul Chain through other means of web marketing (i.e. Twitter, Yelp!, mass e-mail, etc)
• make the Soul Chain products the star of the show on the website!
• make the website simple and easy for Mona to update
• stand Soul Chain apart from the other competitors